[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.ozpluto.sk\/ako-dve-priatelky-vybudovali-popularne-webove-stranky-o-potravinach\/#Article","mainEntityOfPage":"https:\/\/www.ozpluto.sk\/ako-dve-priatelky-vybudovali-popularne-webove-stranky-o-potravinach\/","headline":"Ako dve priate\u013eky vybudovali popul\u00e1rne webov\u00e9 str\u00e1nky o potravin\u00e1ch","name":"Ako dve priate\u013eky vybudovali popul\u00e1rne webov\u00e9 str\u00e1nky o potravin\u00e1ch","description":"V roku 2008 boli dvaja newyor\u010dania sklaman\u00ed, \u017ee neexistovali internetov\u00e9 str\u00e1nky pre milovn\u00edkov jedla, ktor\u00e9 sa im p\u00e1\u010dili, miesto, ktor\u00e9 obsahovalo v\u0161etko od receptov a\u017e po videoz\u00e1znamy varenia, obchod s riadom, kulin\u00e1rske predmety a cestovn\u00fdch sprievodcov. \u00a0 „My – ako dvaja \u013eudia, ktor\u00ed miluj\u00fa varenie, s\u00fa homebody, miluj\u00fa na\u0161e domovy – nec\u00edtili sa dobre,“ hovor\u00ed.","datePublished":"2019-07-19","dateModified":"2024-02-20","author":{"@type":"Person","@id":"https:\/\/www.ozpluto.sk\/author\/#Person","name":"","url":"https:\/\/www.ozpluto.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/087c2e57f451bc02fa8017914855d7c40cf6c7d5dc1637b868e007adc26322d1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/087c2e57f451bc02fa8017914855d7c40cf6c7d5dc1637b868e007adc26322d1?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"ozpluto.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.ozpluto.sk\/wp-content\/uploads\/img_a303968_w16604_t1564422801.jpg","url":"https:\/\/www.ozpluto.sk\/wp-content\/uploads\/img_a303968_w16604_t1564422801.jpg","height":0,"width":0},"url":"https:\/\/www.ozpluto.sk\/ako-dve-priatelky-vybudovali-popularne-webove-stranky-o-potravinach\/","wordCount":419,"articleBody":"V roku 2008 boli dvaja newyor\u010dania sklaman\u00ed, \u017ee neexistovali internetov\u00e9 str\u00e1nky pre milovn\u00edkov jedla, ktor\u00e9 sa im p\u00e1\u010dili, miesto, ktor\u00e9 obsahovalo v\u0161etko od receptov a\u017e po videoz\u00e1znamy varenia, obchod s riadom, kulin\u00e1rske predmety a cestovn\u00fdch sprievodcov.\u00a0„My – ako dvaja \u013eudia, ktor\u00ed miluj\u00fa varenie, s\u00fa homebody, miluj\u00fa na\u0161e domovy – nec\u00edtili sa dobre,“ hovor\u00ed Amanda. „Nec\u00edtili sme, \u017ee by sme mali nejak\u00e9 miesto, ktor\u00e9 by n\u00e1m skuto\u010dne hovorilo, a dali n\u00e1m v\u0161etko, \u010do potrebujeme.“\u00a0V \u010dase, ke\u010f ste chceli recepty, ste zvy\u010dajne \u0161li na jednu webov\u00fa str\u00e1nku, hovor\u00ed Merrill, a ak ste chceli kuchynsk\u00e9 vybavenie, i\u0161li ste na in\u00e9 a tak \u010falej. Tak\u017ee dvaja spisovatelia potrav\u00edn a vy\u0161kolen\u00ed kuch\u00e1ri sa rozhodli spusti\u0165 Food52.\u00a0Dnes obchodn\u00ed partneri hovoria, \u017ee ich spolo\u010dnos\u0165 sa rozr\u00e1stla na virtu\u00e1lnu kuch\u00e1rsku komunitu 13 mili\u00f3nov \u013eud\u00ed po celom svete, ktor\u00ed obchoduj\u00fa s receptami, nakupuj\u00fa kuchynsk\u00e9 potreby a riad, sleduj\u00fa video tutori\u00e1ly a vymie\u0148aj\u00fa si tipy a n\u00e1pady.\u00a0S ro\u010dn\u00fdmi v\u00fdnosmi povedal, \u017ee je asi 30 mili\u00f3nov dol\u00e1rov (23 mili\u00f3nov libier) v minulom roku, New York-zalo\u017een\u00e1 firma zna\u010dne vyu\u017e\u00edva soci\u00e1lne m\u00e9di\u00e1 a YouTube na spojenie s u\u017e\u00edvate\u013emi, a tie\u017e vytv\u00e1ra svoje vlastn\u00e9 fyzick\u00e9 knihy.\u00a0K\u00fdm Food52 je teraz popredn\u00fdm hr\u00e1\u010dom vo ve\u013emi preplnenej oblasti potravin\u00e1rskych webov\u00fdch str\u00e1nok, ktor\u00e1 tie\u017e zah\u0155\u0148a r\u00e1d Serious Eats, Cookstr a Chowhound, pred desiatimi rokmi to bol nov\u00fd koncept.\u00a0Namiesto toho, dvaja priatelia, ktor\u00ed boli v tom \u010dase 30 rokov, dostali Food52 hore a be\u017eali za pou\u017eitia pe\u0148az\u00ed, ktor\u00e9 dostali ako preddavok na knihy, a t\u00fdm, \u017ee si po\u017ei\u010dali finan\u010dn\u00e9 prostriedky od man\u017eela Amandy a matky Merrilla.\u00a0To bolo takmer rok po Food52 za\u010dala, \u017ee m\u00e1 svoje prv\u00e9 750.000 dol\u00e1rov extern\u00fdch invest\u00edci\u00ed. S n\u00e1rastom po\u010dtu pou\u017e\u00edvate\u013eov v priebehu nasleduj\u00faceho desa\u0165ro\u010dia sa invest\u00edcie \u013eah\u0161ie na\u0161li. Spolo\u010dnos\u0165 m\u00e1 teraz zabezpe\u010den\u00e9 financovanie vo v\u00fd\u0161ke 13,3 mil. USD.\u00a0Food52, ktor\u00fd ho naz\u00fdva pod\u013ea po\u010dtu t\u00fd\u017ed\u0148ov v roku, dost\u00e1va takmer tri \u0161tvrtiny tr\u017eieb z predaja tovaru a zvy\u0161ok z reklamy a in\u00fdch komer\u010dn\u00fdch tie-upov.\u00a0Po p\u00e4\u0165ro\u010dnom predaji in\u00fdch zna\u010diek kuchynsk\u00fdch zariaden\u00ed za\u010dal v roku 2018 pred\u00e1va\u0165 svoje vlastn\u00e9 v\u00fdrobky.\u00a0                                                                                                                                                                                                                                                                                                                                                                                        4\/5 - (11 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Ako dve priate\u013eky vybudovali popul\u00e1rne webov\u00e9 str\u00e1nky o potravin\u00e1ch","item":"https:\/\/www.ozpluto.sk\/ako-dve-priatelky-vybudovali-popularne-webove-stranky-o-potravinach\/#breadcrumbitem"}]}]